The 2011 conference will be held at Stareton Hall, Stoneleigh Park on 29 September, commencing at 9.00am. Transport to and from Stoneleigh Park will be provided for delegates staying at Chesford Grange and the Stratford Manor the evening prior to the conference. Delegates arriving on the morning of the event can either head straight for Stoneleigh Park, or to their designated hotel and pick up the transport there.
Conference agenda
Opening session: 9.00am - 10.30am
Welcome
Coral Rose, Group Marketing & Projects Manager, Country Range Group
Extraordinary times!
Colin Birchall, Managing Director, Country Range Group
Colin will give his views on what's happening in the foodservice sector and the Country Range Group, and the opportunities for members and suppliers.
The UK Informal Eating Out Market - an 'extraordinary' growth story
Simon Stenning, Foodservice Strategy Director, Allegra Strategies
Simon manages the Food Strategy Forum for Allegra, delivering a complete package of insight, briefings, reports and events to Forum members. The Forum has grown in stature and membership since its inception in 2007, with members benefiting from significant thought leadership and insight. Drawing from Allegra's definitive reports, Simon's presentation provides market data and consumer insight plus an exploration of key trends. It concludes that there is continued growth in the market as UK consumers continue to eat out in growing numbers, especially at lunchtime.
T: 07912 351936 • E: sstenning@allegra.co.uk • www.foodstrategyforum.com 
Member profile
Ilfracombe Foodservice
An extraordinary approach
Coral Rose, Group Marketing & Projects Manager, Country Range Group
Coral will discuss the Group's communications and sales support tools, new products, initiatives and opportunities.
 Member profile
Creed Foodservice
Supplier presentation: English Cheesecake Company
Philip Weldon, Joint Managing Director
Philip Weldon and Alan Laurier, two dessert-freaks with a passion for all things cake-shaped, formed the English Cheesecake Company back in the late 1980s. They started small, pleasing one customer at a time with impossibly tasty creations but soon word spread about the 'new dessert-kid in town' and demand grew and grew. Their obsession and infatuation has continued to this day, pleasing thousands of sweet-toothed customers year on year.
An extraordinary year
A quick-fire review of new initiatives and achievements across the Country Range Group
Exhibition spotlight
A series of rapid presentations by:
• Seabrook Crisps: Antony Chaplain
'It's time to become David and take on the Goliaths of Foodservice'
• Meadow Vale Foods: Juan Serey
'Helping you to better sell our products'
• Macphie: Sharon Carline
'The Macphie crazy cupcake challenge'
• Britvic Soft Drinks: Jon Seekings
'A new way of working which involves sharing cost savings'
• Whitby Seafoods: Laura Whittle
'Creating a flagship brand in a commodity market'
Closing session: 3.45pm – 4.20pm (approx)
• An extraordinary company
Colin Birchall, Managing Director, Country Range Group
Colin will outline the Group's record of success and explain why it is well-prepared for the future.
2011 Country Range Awards
Hosted by Mike Watson, Trading Director, Country Range Group
After a year out of the spotlight and in retirement from hosting the Group's Awards, Mike - a cross between Terry Wogan and Jonathan Ross - is back by overwhelming popular demand to present the following awards:
• Best Exhibition Stand Awards
• Stir it up Best Advertising Campaign Award
• Frozen Food Supplier of the Year
• Own Label Supplier of the Year
• Branded Supplier of the Year
• Country Range Telesales Focus Award
• National Account Manager of the Year |
