Top Tips
HOW TO GET THE BEST OUT OF THIS EXHIBITION
We hope these 'top tips' for the exhibition will prove helpful:
• Keep the stand design simple - but still get yourself noticed.
• Make the stand inviting to visitors - don't create barriers such as raised platforms as this can intimidate people.
• Promote, promote, promote - make the most of the PR opportunities that this exhibition will bring.
• This exhibition website is your bible - it provides you with all the information you need - from contractors information to recommended suppliers, build up and breakdown times and floorplans etc.
• Arrive early - this will enable you to set up your stand and check everything is in good working order.
• Communicate with your staff - keep all staff fully briefed and motivated so they know exactly what the objectives are and what their role will be.
• Communicate with visitors - don't forget to think about how you will respond to different enquiries. You may encounter the sales teams of Country Range Wholesaler Members on your stand.
• Be in the right frame of mind - get a good night's sleep beforehand. Leave socialising until the end of the exhibition.
• Get in touch - always follow up potential customer leads made at the show.
• Evaluate the exhibition - your first exhibition may not be amazingly successful in terms of sales leads, but the experience should be worthwhile. Learn from it.
GOOD LUCK!
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